Zoosk - Review

Ratings for Zoosk

Overall rating:

In practice:



Value for money:

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More popular than Zoosk ...

... is BeNaughty at the moment (across all sites)

This site is hot!
  • This week more popular than Zoosk
  • Open and clear branding. Everyone understands
  • Great design and easy to use service

Try out for free!

Much better than Zoosk!

Our top recommendations (for Flirt sites):

Conclusion: Zoosk in New Zealand is well liked and appreciated. While it has been around many years Zoosk has never stepped back from on its principles and customer friendly policies. Zoosk is amongst the very best of dating sites in our opinion.

Zoosk at a glance:


  • behavioural matching system makes life easy
  • Good reputation
  • A trusted brnad with good customer service
  • Good saftey online features
  • Large range of search options


  • Slightly compley site
  • Only so mcuh you can do for free

Our recommendation for more success

Zoosk New Zealand is good fun to use and packed with features. Register and you will quickly see all of this for yourself. Something you can do for free! And something that really doesn't take much time at all. (especially if you're happy to use your Facebook or google+). So try before you buy. Sign up and see if you like Zoosk as much as we do.

Zoosk numbers

Success ratio

  • 100 contact requests in our test profile
  • 20 resulting conversations
  • 2 out of 10 requests get an answer.

Contact ratio Zoosk

Member statistics

60% Women

40% Men
Female ratio at Zoosk

Suitability for Flirt

  • Top site for instant messaging local singles
  • Carousel quickly allows you to swipe

Suitability for Flirt

Local activity in New Zealand

  • Members in New Zealand: 300.000
  • Search trend: 25.000

Activity grade in New Zealand

1. Zoosk New Zealand review: summary

Zoosk is a much heard of and long established product that is the go-to solution for many singles . It delivers a proven solution, and also offers new features and mobile functionality.

The heart of the brand is a matchmaking system that gets to know you as you browse. The ‘behavioural matching system’ looks to improve your matches exponentially as you express your preferences.

Practical test and experience: Nice profiles and good number of contacts. Our usage of the site was positive and indicated that there was a good standard of engagement and interest.
Functions on Zoosk: Some great functions on Zoosk and a fun site that is very interactive. You can lose yourself for days trying to understand all the different tools. We advise concentrating on the better ones like Smartpick and Insight.
Zoosk user-freindliness: Customer friendly and well-designed for ease of use and peace of mind. Zoosk scores well here in comparison to industry norms. User Friendly Site.
Value for money: Zoosk offers a good service and high activity levels at what is a comparatively low price point. We like!


2. Zoosk New Zealand Practical Test

The Zoosk practical test is based on an in-depth trial usage of the service. to get a full idea about the service, two profiles were created, one male and one female. We then browsed all features on the site and conducted some first communications.

Also, we checked Zoosk’s reputation online, reading through reviews and forums to get an idea how customers feel about the product.

First impressions

Zoosk has an appealing full screen landing page that, with its high quality of design, instantly reassures visitors that Zoosk is an important brand . This is no lie, as Zoosk remains one of the best for desktop and mobile dating.

Registration is available through Facebook and Google+. After a few basic questions about height and ethnicity, the rest of the data is imported (though you do have the option to change this later).

Picture: Profile view in Zoosk Search

Your first impression of the product after registration is positive. The platform is well laid out with the centre of the page always on a new profile and the menu discreetly placed down the side. It has a ‘social media’ style format that should appeal to all ages.

Contact Test

To acquire an opinion of how numerous members are available online on Zoosk we conducted a contact test. Dating sites come in umteen diverse shapes and sizes, but always the most meaningful concern for the client is how many contacts he or she gathers. How many folk get in contact and how many people respond to communications. Our 'reach' score develops a rating against this all-important metric for every web site we review. Zoosk did very well in this test. There were plenty of members online and it looked like a fine spread of members over the nation.

Registering as a man, we sent out 100 contact requests on Zoosk. There are lots of different ways to express interest on Zoosk and we used a mix of all of them for this test (for example, by messaging, 'liking', 'winking' and sending a gift). We received 31 answers of which 9 were winks and 22 were messages. This seemd like a respectable result given the demographics of the area (the test was conducted in Christchurch). We could see that there were reasoanble numbers of users and that they were fairly active.

About the Profiles

The quality of the profiles is fairly high. Picture calibre tends to be acceptable and indicates a membership that looks somewhat advanced and machine educated . Most profiles also have a reasonable level of information visible. This is a lot to do with many accounts being linked to Facebook or google+ so that info is imported straight.

Profile tip: If you're investing any period of time or wealth with Zoosk, be certain that you spend some time on making your profile. Answer the questions, verify your profile and, most importantly, upload loads of cracking pictures! Time spent on these activities will not be time squandered!

Zoosk also has a variety of Profile verification alternatives that offer genuine security that the person you are looking at is real.

Fake profiles can be a difficulty for all dating services and often the test of a company is not whether they have false profiles on their site, but how many. Even so, our impression of Zoosk was very positive in this regard. Zoosk has a truly good scheme of profile proofing (find features list under) and most of the profiles seemed genuine to us.

Conclusion Zoosk test: Generally Zoosk performed well. The interface and design of the web site are very attractive and functionally superior . In the communication examination it appeared that large numbers of people are using the service and the profiles were of a really pretty high standard, sounding authentic and attractive by and large.


3. Functions and profiles on Zoosk New Zealand

Zoosk’s core offer is its unequalled behavioural matching system. This is designed to find out about its customers as they surf through profiles and use the service. It makes the matching procedure very simple and many people will be pleased enough just to use this as the foundation of their search. Zoosk also provides a mass of different features that customers can make use of.


The search function on Zoosk is not the centrepiece of the service. Zoosk aims to supply you with matches that are desirable, without you having to hunt these out or muck around with filters. Zoosk does provide for those who want to take greater control and provides a search function with lots of options. Age and location of course, but if you go to ‘advanced search’ these options carry to ethnicity, family status and more. Extensive!


The Carousel

The Carousel is fairly new and Tinder-like feature. It provides a selection of images that you can ‘like’, ‘dislike’ or ‘maybe’. We're not sure what value the ‘maybe’ button brings, but overall this is a diverting feature and the easiest way to search through your profiles. Top feature!

Communication Features on Zoosk New Zealand

To match the high ammount of search functions, there are also a lot of communication features. To express your interest and get in touch with a match you can:

  • Wink
  • Like and maybe
  • Message
  • Chat
  • Video Chat
  • Send a gift

There are varied authorisations or payment requirements for different types of communication. You can wink and like gratis and to send out a gift you are required to amass enough credits (called coins), but to exchange messages and chat, you do need to be a premium member.


Insight is a feature that allows you observe how the unique behavioural matching system is monitoring your movements and developing your profile. It features a graphical illistration of the type of people you like, the type of people who like you and an overall score of your ‘dating style’. This is a great feature that creates fascinating and useful facts about how you interact with the system.


Picture: mobile view of Carousel



Smartpick chooses matches that are specifically suited to you. It is a side of the site that delivers a bit more quality matchmaking to the Zoosk platform in parallel with the more standard ‘open database’ approach. These matches are based on your filled in profile questionnaire or, failing that, rely on the behavioural matching system to find you your dream profiles.

Picture: Smartpick on Zoosk

Profile Verification

There are a number of ways in which Zoosk attempts to verify the photos and profile information of its clients. Including ‘Facebook verified’ - where the account is linked to an active facebook account, ‘phone verified’ - where the users has submitted a valid phone number and ‘video verification’ where the user has submitted a moving image to the Zoosk team to prove the photo used is theirs. This is a really great feature from Zoosk . .

Summary of Functions and Features on Zoosk: Zoosk nearly has too many features and while some of them, like ‘insights’ and ‘photo verification’ are great, others such as ‘gifts’ are fairly pointless. Some customers may get in a muddle about which function they are using or what different actions mean. On the plus side, it gives you a lot to play with and a higher chance of getting the right set-up that can work for you.


4. Customer Friendliness on Zoosk New Zealand

Customer friendliness is a very important issue for customers using online dating sites. The extent to which dating sites respond helpfuly to the concerns and problems their clients have differs a lot from one site to another. How easy is it to get in touch with customer services? How quickly do they respond to customer concerns. Does the site operate automatic renewal of subscriptions?

Picture: Customer Care contact page on Zoosk

Termination at Zoosk

Zoosk subscriptions are automatically renewed unless you actively cancel. This is very common (almost universal) practice amongst dating companies.

Zoosk makes cancelling your subscription easy. Whereas some dating sites make customers go through lengthy processes, Zoosk allows its customers to do this at the touch of a single button. A big plus point for Zoosk.

Service and Design on Zoosk

So Zoosk is nice looking, but a little on the complex side. It’s wealth of features ensures it is fun to explore and play with, but it can be a little confusing. Most customers just want to be able to browse through their matches and understand how the system works. Zoosk always gives you the sense that there are options you haven’t explored fully. So we would encourage you not to attempt to use every function. Some of them are pretty superfluous!

Mobile use Zoosk/The Zoosk App

Zoosk has a good mobile app that is simpler and easier to use than the desktop site. We like sites that offer both good apps and desktop options. This enables you to use the service wherever you are and that you can sit down and write messages using your PC. 

Summary of Zoosk's usibility: Zoosk scores very well on user friendliness. It is easy to get in touch with the company and they permit you to cancel your subscription simply. Their site is not as simply laid out as it could be, but it’s a nice looking design and looked at in the round we feel that the Zoosk website is fairly ‘pain free’. A good service.


5. Value for Money at Zoosk New Zealand

Nearly all dating services offer a free trial of their product, but to use the service properly and be in touch with others you almost always have to pay for a Premium Account. Zoosk is no different and to communicate with your matches, you are going to have to pay a fee. We don’t doubt the necessity of this. At the end of the day online daters always must pay if they want to use a decent service. Instead, we have focused on how Zoosk scores on a ‘value for money’ calculation. Is it good value?

Exclusive benefits of premium membership Zoosk

  • Unlimited write messages and read (absolutely necessary, includes chats)
  • See who has visited your own profile (useful)
  • Smartdate (necessary for serious dating service)

Premium Membership with Zoosk

Zoosk Premium Membership is available in three main options*:

  • A 6 months subscription costs  $26.24 per month
  • A 3 months subscription costs  $17.50 per month
  • To sign up just for one month only costs  $34.99

*these prices were current at the time of writing, but may change

We suggest going for the 1 month package at first. Its very resonably priced and the longer term options dont come at that high a dsicount.

Caution: Premium Membership will renew automatically until you instruct Zoosk otherwise. Luckily Zoosk makes this process easy, but make sure you do it before your subscription period ends.
Conclusion about Zoosk's value for money: Zoosk is good value compared to other online dating services. The popularity of the service, in adidition to the number of active members on the site makes it worth parting with some money for. The fees are not high. Generally then, very good value for money.



Need more information on this topic? Please have a look at our category overview page: Flirt. We hope you'll find some additional helpful information there.

Zoosk summary

Reviewed brand: Zoosk
Evaluated by: nz.dating-navigator.com
Last update:
Overall rating: 2 / 10

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